DigiCert’ GTM strategy centered around deepening its presence in key sectors

Anant Deshpande, Regional Vice President, DigiCert, India & ASEAN

“DigiCert is enhancing our partner support in India through comprehensive partner programs that focus on the latest trends in cybersecurity, digital trust, and emerging technologies. Our endeavor is to build partner capabilities on Digicert solutions which enable us to jointly serve the evolving needs of the market. The DigiCert Integrated Partner Program is designed to help partners reach their full potential as leaders in Digital Trust. Partners can access the full suite of DigiCert solutions, and sales motions, with tailored resources that align to where they are on their partner journey. Multi Modal training, especially on the Digicert One Platform, Marketing resources, API integrations, Reporting and Dashboards are all available to partners as part of this unique program. With this commitment, we are well on the way to significantly grow our partner-driven revenue for Digital Trust Solutions over the next year.

For the fiscal year 2024-25, our go-to-market strategy is centered around deepening our presence in key sectors such as Finance, HiTech, and Enterprise Customers, where the demand for secure digital solutions is expected to grow rapidly. We aim to leverage strategic partnerships and alliances to expand our reach and provide tailored solutions that address industry-specific challenges, particularly around digital trust and security. Our focus will also include driving awareness about the importance of AI, Quantum readiness and the security of IoT devices, ensuring organizations can confidently embrace these technologies. By aligning our offerings with market demands and customer feedback, including our initiatives around quantum readiness, we aim to establish DigiCert as the trusted leader in digital security across India.”