Addressing the dynamics of the cybersecurity world with a strong partner ecosystem

DEBASISH MUKHERJEE
VICE PRESIDENT OF SALES, APJ, SONICWALL

“As a 30 plus year old company, SonicWall has always been a partner-centric, platform-enabled cybersecurity company that supports a community of users to take a more informed and relentless approach to cybersecurity. We have always believed that by deploying our partner-centric, platform-enabled strategy, SonicWall is positioned as a leader in the cybersecurity industry, ensuring our partners and end-users never stand alone in the face of rising cyberthreats by providing relentless security. From business focus to DE&I initiatives, SonicWall is a transforming businesses by adding more accountability, building out its product portfolio, acquiring businesses to fill gaps, partner-focus, premium support, uptime monitoring efficiency etc.

A ROBUST, RESILIENT CHANNEL ECOSYSTEM

Channel partners and their team are extended family for SonicWall and all our channel partners are well equipped with knowledge to reach out to customers and help them to support in achieving their cybersecurity needs. We have a robust channel ecosystem in place that can extend localized expertise, tailored support, and strong partnerships to businesses and individuals. Since we understand that one-size-fits-all solutions are not always effective and do not provide the right solutions, we customize our support to align with the regional requirements of each market.

Today channel partners are becoming integral to the success of digital transformation efforts, shifting from traditional sales roles to more strategic, service-oriented positions that emphasize value creation, integration, and collaboration. Being a 100% Channel centric organisation, SonicWall over the years has been upgrading and evolving its partner programs to best address the dynamics of the cybersecurity world.”