Alibaba Group Launches Mission Million Books Campaign

Alibaba Group has announced the launch of Mission Million Books, inviting Indian citizens to donate textbooks and educational material for the benefit of the underprivileged. Mission Million Books is a pan-India initiative aimed at providing the underserved with access to quality educational materials for their growth and advancement.

Alibaba Group, in association with Crossword and Ratna Nidhi Charitable Trust, will work with its partners to solicit donations, collect and deliver textbooks to schools and colleges across India. The campaign’s partners are The World Bank Family Network Book Project, Delhivery, Kotak Mahindra Bank, mGage India, Shoppers Stop, HyperCity and Rotary Club of Bombay Worli.