ASUS has a strong value system in place while doing business with the channel

When it comes to interacting with the channel in commercial PC business, we work on three important principles -  trust, transparency and ethics. This is the key foundation of ASUS’s key to success while doing business with the channel ecosystem. And this is true for all our lines of business. We are applying the same value system to our channel approach when we talk about our commercial PC business as well. The Channel needs to develop a very strong trust on the brand; reason being at the end of the day your channel shares a very vital and confidential information about opportunities that exist with the channel partner. Since we are a relatively new brand in the market, our channel partners put in a lot of effort in terms of developing an account for ASUS, and we therefore ensure full protection for our partners when they go out pitching for ASUS and convincing their end customers to adopt the ASUS brand.”

Dinesh Sharma  
Vice President, Commercial PC, System Business Group, ASUS India