Axis committed to fostering strong alliances with partners worldwide

Sudhindra Holla, Director, Axis Communications, India & SAARC

“Axis Communications is enhancing its network of channel partners with a robust Channel Partner Program designed to address digital transformation needs. This program features multiple membership tiers, extensive training and certification, marketing and sales empowerment, technical support, and options for specialization. By offering these resources and support, Axis aims to boost collaboration, help partners thrive in a fast-changing market, and enable them to stand out and provide effective solutions to their customers.

Axis Communications' go-to-market policy for 2024-25 is built on three core pillars: enhancing global partnerships, continuous skill development, and expanding our channel base. We are committed to fostering strong alliances with our partners worldwide, understanding that collaboration is key in today's competitive landscape and incorporating this into our long-term goals. Simultaneously, we are also focusing on continual partner skill development and training to keep pace with evolving market trends, particularly the shift towards utility consumption models.”