Channel partners aligning to Industry 4.0 practices shall continue to see growth

Amit Gujral,
CMO,
LG Electronics India

The business construct in India is such where channel partners are integral part of businesses. The fundamental constructs of business remain same and thus growing economy based growth in business is attributing to the growth of channel partners as well. However, the dynamism of consumer behaviour on channel adoption is varying and therefore channel partners who are aligning to Industry 4.0 practices shall continue to see growth.

Increased penetration to rural markets via adequate channel and significant balance between offline and online channels is what is being envisaged by LG. We have dedicated BUs under the umbrella of B2B catering to enterprise needs and strategies are drawn for multi-fold growth in this segment.

Certainly AI and IoT are the biggest change that constitutes this Industrial revolution 4.0 and these technology applications shall enter in every sphere of life and basis the use case applicability, these shall be adapted in all functions of business including channel.