GoTo designs its partner initiatives to address ecosystem challenges and promote growth
“At GoTo, continuously bolstering our channel partner ecosystem remains a strategic priority. We are committed to maintaining open dialogue with the extensive network of over 14,000 partners globally to ensure we address their evolving needs effectively. To achieve this, we regularly organise summits and regional events where we showcase new features and forthcoming innovations in our solutions. These events are critical for understanding and addressing the challenges the partners encounter, allowing us to refine the products to better meet their requirements. Such interactions not only facilitate invaluable connections but also foster efficient collaboration, driving mutual growth.
The GoTo Partner Incentives program and the recently introduced 30-day lead-generation initiative are designed to address ecosystem challenges and stimulate business growth. During the India Partner Summit 2024, we celebrated the channel network growth with over 2,000 new partners in India out of a global total of 14,000+ partners. Our go-to-market strategy is centered around a channel-first approach, leveraging established partnerships to drive business growth and market penetration.”
