Seagate boasts of a comprehensive strategy for fair and transparent partnerships

Rishi Prasad, Marketing Lead for SAARC - Seagate Technology

"Seagate offers extensive support to our partners and VARs, gauging their engagement and success through diverse metrics such as participation in training, seminars, trade shows, and events. Additionally, we track sales growth and network expansion, using these insights to refine strategies and enhance partner support. The Partner Program at Seagate is crucial to our business growth, strengthening our alliances with channel partners and distributors. By focusing on profitability and maintaining a solid return on investment for our partners, we ensure mutual success. Our commitment is to continuously enhance and expand our partner network, equipping them with the necessary tools and resources for sustainable business growth.

Seagate employs a comprehensive strategy for fair and transparent partnerships, emphasising clear communication and seamless collaboration. This includes extensive training, co-marketing programs, and regular updates on product knowledge and technology. The Seagate SkyHawk Partner App plays a crucial role in real-time communication, providing partners with essential information such as storage needs and warranty services, ensuring a thriving partner ecosystem."