BLACKPINK Star Jisoo’s Brother in Sex Scandal Allegations

Anonymous woman claims she was secretly filmed and emotionally manipulated by Kim Jung Hoon

Allegations Surface Against Jisoo’s Brother

BLACKPINK’s Jisoo, one of K-pop’s most celebrated global icons, is currently facing personal turmoil as her brother, Kim Jung Hoon, becomes the subject of serious allegations. A viral anonymous post accusing him of sexual misconduct, emotional manipulation, and non-consensual filming has caused a stir across South Korean media and online platforms.

The accusations emerged on May 29 through a now-deleted post on BLIND, a Korean social media platform used by professionals. In the post, a woman detailed a deeply disturbing experience with a man she identified as “BLACKPINK Jisoo’s brother,” claiming he filmed her without consent during a sexual encounter and deceived multiple women under false pretenses.

Who is BLACKPINK’s Jisoo?

Jisoo is a member of BLACKPINK, one of the world’s most successful K-pop groups under YG Entertainment. Known for her talent, visuals, and elegance, Jisoo commands a massive fanbase and international fame. Her family, by extension, has also come into the public eye. Her older brother, Kim Jung Hoon, is a known figure in the business sector, leading Biomom, a children’s health supplement brand, and co-founding the entertainment label Blissoo, where Jisoo is involved as a brand ambassador.

Details of the Allegations

The anonymous woman’s post painted a chilling account. She described being charmed by Kim Jung Hoon, who allegedly introduced himself as a successful entrepreneur and the brother of a famous celebrity. According to her, he gained her trust, only for her to later discover she had been secretly filmed during intercourse using a hidden camera at his residence.

“I thought he genuinely cared about me,” the post read. “But it was a complete misunderstanding. He did not have my consent… I found out later that I was being recorded without my knowledge.”

The woman further alleged that he maintained relationships with multiple women, manipulated them emotionally, and even pressured some into sharing explicit content. She accused him of treating women as “sexual objects” and claimed her experience left her deeply traumatized. She also expressed intent to take legal action and urged others who may have had similar experiences to come forward.

Public Reaction and Agency Response

The shocking nature of the claims has sparked a wave of reactions online, ranging from outrage to support for the alleged victim. While BLACKPINK’s Jisoo herself has not commented, her agency released a short statement confirming that they are “currently checking the facts.”

Kim Jung Hoon has not issued any public response as of now, nor have his representatives. The silence has only fueled further speculation and scrutiny.

Who is Kim Jung Hoon?

Outside of his identity as Jisoo’s brother, Kim Jung Hoon is known for his work in the children’s wellness industry, having founded Biomom. He recently ventured into entertainment with the launch of Blissoo, in collaboration with his sister. This dual identity — businessman and sibling to a global celebrity — has only intensified public attention amid the scandal.

Fame, Responsibility, and the Cost of Silence

While the allegations remain unverified pending investigation, the case underscores how fame can cast both light and shadow. When public figures or their families are involved in controversy, the consequences ripple far and wide. It also highlights the importance of consent, accountability, and the courage to speak out — regardless of the power or status of the accused. As the story unfolds, the public awaits transparency, truth, and justice.

(With agency inputs)