Check Point emphasizing on partner enablement and new customer acquisition

“Check Point Software has adopted a comprehensive approach to reinforcing its channel partner ecosystem, particularly as digital transformation accelerates. Our 100% channel-only route to market ensures that all business transactions occur within our robust channel ecosystem. In 2023, we revamped our partner program with the introduction of the New Generation Partner Program (NGPP), which enhances partner performance, streamlines deal registrations, and simplifies the tiering structure, for better alignment with partner investments.

We have invested heavily in partner training and enablement, offering certifications through both online and in-person platforms, ensuring that salespeople and engineers are well-equipped to sell and support our solutions. We also leverage tools like Check Point Partner MAP and the Check Point Engage App, which help partners access essential resources and competitive intelligence to streamline operations and increase profitability.”

Manish Alshi  
Senior Director, Channels & Alliances, Check Point Software Technologies India & SAARC