Cloud, cybersecurity, and certifications fuel iValue’s vision

R VENKATESH
CHIEF REVENUE OFFICER, IVALUE GROUP

We are currently prioritizing Cloud as a core focus area in our business strategy. Hybrid cloud, in particular, is becoming increasingly relevant for a wide range of customers. Many organizations are finding it to be the ideal approach, especially when it comes to balancing mission-critical applications that need to stay on-premise with the flexibility of running other workloads in the cloud. This hybrid model offers the right mix of control, scalability, and efficiency—giving businesses the agility they need without compromising on management or performance.

MEETING MODERN THREATS WITH SERVICES

Cybersecurity-as-a-service is another space where we've seen strong growth and interest. Over the past two to three years, customer confidence in this model has grown significantly. Several of our offerings are already aligned to deliver cybersecurity as a service, and this is a trend we expect will continue. As cybersecurity threats become more sophisticated and compliance requirements more demanding, it’s becoming increasingly difficult for organizations to handle all aspects internally. Outsourcing these services to trusted partners ensures better protection while reducing the burden on internal teams.

HYBRID AND REPATRIATION SURGE

When it comes to cloud services, we’re witnessing growing demand in two key areas—hybrid cloud adoption and cloud repatriation. Businesses are increasingly turning to channel partners for strategic guidance on their cloud journeys. Hybrid cloud allows companies to retain sensitive or legacy systems on-premise while leveraging the cloud for innovation and scale. At the same time, cloud repatriation— where workloads are moved back from public cloud environments—is gaining momentum, particularly in regulated sectors like BFSI. Large enterprises are also considering it for cost optimization, enhanced control, and performance benefits. This shift highlights the need for nuanced, well-crafted cloud strategies that go beyond one-size-fits-all solutions.

SKILLS THAT DRIVE IMPACT

We take skill-building very seriously and have embedded certification and learning programs into our Key Result Areas. This applies not only to our technical teams but also to our sales teams. Since we work with state-of-the-art technologies, it’s essential that our teams are well-equipped to support our partner ecosystem. Partners frequently turn to us for technical insights and deployment support, and we ensure that our teams have the expertise to meet those expectations consistently.