Our Channel strategy is to arm customers with cloud, flash and hyper-converged infrastructure

Kaushal Veluri
Director - Channels & Alliances,
NetApp India & SAARC

2019 will be an important year for the IT channel industry as customers continue to become more data driven and look for products and strategies that will make their digital transformation journey smooth and easy. We aim is to continue educating our customers and partners so that they understand data, know how to manage and analyse it and get insights from it.

Our channel strategy for 2019 is to arm our customers with cloud, flash and hyper-converged infrastructure. Since our partners play a major role in the go-to market strategy, we ensure that they are equipped with the right skill-set so that they can confidently talk to the end customers. 

Our channel partner ecosystem is a comprehensive one consisting of three key aspects - innovation, skill-set and revenue. We have various programs and summits which will help them to invest in sales and marketing related activities, acquire new customers, and expand in cities or markets.