RuPay Targets Gen-Z with Hrithik Roshan Endorsement

RuPay is set to launch a campaign featuring Hrithik Roshan to promote its RuPay Credit Card on UPI, aiming to attract Gen-Z with its promise of instant transactions. Additionally, Roshan will serve as the brand ambassador for the RuPay Prime Volleyball League Season 3, powered by A23.

Roshan, a known sports enthusiast, expressed enthusiasm for the volleyball league partnership, citing its physical demands as a good fit. The league’s third season, starting February 15, 2024, will be broadcast on Sony Sports Network.

Baseline Ventures' Managing Director, Tuhin Mishra, highlighted Roshan's fitness advocacy and his ability to inspire young athletes, anticipating his presence to elevate the league's glamour and engagement. Roshan also commended Baseline Ventures, Sony Pictures Network, Sony Liv, and Studio Next for their contributions to the league's growing viewership.

The RuPay Prime Volleyball League Season 3 will feature nine franchises, including the newly added Delhi Toofans. The second season garnered a cumulative viewership of 206 million, indicating the sport's increasing popularity in India. The match schedule for the upcoming season is expected to be released shortly.