Cloudflare launches new channel partner program to simplify application security and management
Cloudflare has announced an expansion of its PowerUP Partner Program with a new set of solution bundles aimed at helping partners simplify how businesses secure and manage their applications. The initiative is part of Cloudflare’s broader strategy to accelerate its channel business and empower partners to deliver consolidated, enterprise-grade security and networking solutions through a single platform.
As organizations increasingly deploy a mix of cloud applications and AI workloads to improve speed and productivity, they are also facing the challenge of managing sprawling, complex digital environments. This complexity has left many companies struggling to secure applications across multiple platforms, often relying on fragmented tools from different vendors. Cloudflare’s new partner bundles are designed to address this challenge by offering integrated security, connectivity, and performance services through one unified cloud-based solution.
The new PowerUP bundles equip partners with the ability to eliminate application complexity, reduce cyber risks, connect multi-cloud environments, and lower operational costs for clients. Each bundle provides a clear path for customers to adopt Secure Access Service Edge (SASE) and application security services at scale, while offering substantial partner discounts based on program tier and selected solutions.
“Partners are at the core of Cloudflare’s go-to-market strategy,” said Tom Evans, Chief Partner Officer at Cloudflare. “This past year we have introduced innovative tools, launched impactful incentives, and expanded enablement to help our partners equip more businesses with the security, performance, and reliability of Cloudflare’s connectivity cloud platform. Partners are actively turning to us to help customers consolidate at scale. Now, our new solution bundles will help them capitalize on this opportunity.”
Cloudflare said the enhanced program will allow partners to deliver end-to-end visibility and unified control across client networks, reducing the need for multiple vendors or point solutions. The approach aligns with a growing industry trend toward platform consolidation, as enterprises seek simpler, more cost-effective ways to manage application performance and cybersecurity in hybrid and multi-cloud environments.
With the PowerUP Partner Program’s new offerings, Cloudflare aims to strengthen its global ecosystem of resellers, managed service providers, and system integrators — giving them the resources to scale secure connectivity solutions for businesses of all sizes.
As organizations increasingly deploy a mix of cloud applications and AI workloads to improve speed and productivity, they are also facing the challenge of managing sprawling, complex digital environments. This complexity has left many companies struggling to secure applications across multiple platforms, often relying on fragmented tools from different vendors. Cloudflare’s new partner bundles are designed to address this challenge by offering integrated security, connectivity, and performance services through one unified cloud-based solution.
The new PowerUP bundles equip partners with the ability to eliminate application complexity, reduce cyber risks, connect multi-cloud environments, and lower operational costs for clients. Each bundle provides a clear path for customers to adopt Secure Access Service Edge (SASE) and application security services at scale, while offering substantial partner discounts based on program tier and selected solutions.
“Partners are at the core of Cloudflare’s go-to-market strategy,” said Tom Evans, Chief Partner Officer at Cloudflare. “This past year we have introduced innovative tools, launched impactful incentives, and expanded enablement to help our partners equip more businesses with the security, performance, and reliability of Cloudflare’s connectivity cloud platform. Partners are actively turning to us to help customers consolidate at scale. Now, our new solution bundles will help them capitalize on this opportunity.”
Cloudflare said the enhanced program will allow partners to deliver end-to-end visibility and unified control across client networks, reducing the need for multiple vendors or point solutions. The approach aligns with a growing industry trend toward platform consolidation, as enterprises seek simpler, more cost-effective ways to manage application performance and cybersecurity in hybrid and multi-cloud environments.
With the PowerUP Partner Program’s new offerings, Cloudflare aims to strengthen its global ecosystem of resellers, managed service providers, and system integrators — giving them the resources to scale secure connectivity solutions for businesses of all sizes.
