Veeam focusing on expanding its reach to Tier 3 cities

“To reinforce our channel partner ecosystem amidst digital transformation, Veeam prioritizes a holistic approach for partners that goes beyond mere transactions. We have embraced a digitization-first strategy, becoming entirely paperless in our operations. We process purchase orders and manage the complete lifecycle without using any paper. This not only enhances our agility and efficiency but also reduces errors. We are dedicated to protecting our partners and ensuring fair revenue sharing and rewards. Understanding that each partner's needs vary, particularly across different regions, we develop bespoke programs tailored to these unique requirements. By actively listening to our partners and incorporating their feedback, we create programs that align with their specific needs. For FY 24-25, we will concentrate on expanding our presence in Tier 1 to Tier 3 cities. We are also focusing on partnerships with technology providers, including ISVs. Additionally, our cloud service providers will enhance our reach, enabling us to cater to diverse customers with unique value propositions, such as "pay as you grow.”

Amarish Karnik  
Channel Sales, Alliance - India & SAARC, Veeam Software